We want to deliver a consistent, clear and uniform presence for all PTA-produced materials. When used properly, the National PTA logo and tagline help unify all PTAs and create awareness of the PTA brand. Applied consistently, these guidelines will create distinctive, credible and sustainable messaging for all supporting PTA units, resulting in the organization working as one association with one voice.
Style aids communication.
Creating a uniform presentation extends well beyond print. It helps make your message clear to the audience. The purpose of a stylebook is to ensure this clarity.
Attention to style is efficient.
When someone drafts and proofs materials, a substantial amount of time might be spent rewriting content that does not adhere to style. Instead, this time should be spent carefully crafting the message, making it more powerful and effective.
Style also protects the integrity of our brand.
Poor grammar, misspellings and inconsistencies reflect poorly on an association. An association that advocates for children, particularly their education, should be a strong proponent of consistent style.
The National PTA logo is the core element of the PTA visual identity. It should be seen on all external-facing media and on internal business communication pieces. In order to maintain a greater level of consistency, the logo should only be reproduced from approved electronic files and should never be altered or distorted in any way. Preformatted custom logos are available for download at PTA.org.
Learn more about National PTA brand and visual standards.
Use of the PTA Name
Groups cannot use the PTA name without our prior written approval. While PTA has become a part of American vocabulary, in the same way that people might call any soft drink “Coke” or any facial tissue “Kleenex,” the name is protected with a number of federal trademarks and has been so for more than 100 years.
Companies cannot use the PTA name in any manner that claims or could reasonably be inferred to suggest a relationship that does not exist. Companies may, however, reference PTA in statements of fact, for example, company X can state that it offers services to PTAs.
If you see the PTA name used in an inappropriate way or have related questions, please contact National PTA’s Director of Strategic Communications.
In spring 2015, National PTA launched MyPTA, an online resource portal featuring a wide range of PTA-branded materials, a digital photo bank and customizable marketing pieces. Accessible at My.PTA.org, the portal is designed to be a one-stop source for PTAs to use to create and print materials and help ensure a consistent, clear and uniform presence for the brand.